This shift was halting and far from uniform. Nonetheless, the state and sport leadership greatly lessened their repression toward athletes they believed behaved badly. From the late 1950s until the end of the Cold War, Communist sports officials like Hegyi aimed to persuade, and not coerce, athletes to stay in Hungary. These officials began offering more privileges — such as the ability to open a small business — to athletes, and to a wider range of athletes. Owing to this improved treatment, very few athletes defected to the West for the rest of the Cold War.