Morehead State Professor of Sport Management Dr. Steve Chen and undergraduate research fellows have recently published on their research on the impact of media on sports.
MSU graduates Anna Gdovka (Class of 2020) of Lexington, Adrienne Hall (Class of 2021) of Olive Hill, and Eric Street (Class of 2019) of Lexington, worked with Chen to produce “Perceptions on Implementing a Comprehensive Athletic Website and Online Streaming Service for Kentucky High Schools.” It was published in 2021 in the Atlantic Marketing Journal. In this study, the researchers examined how interactive websites and online streaming services focusing on interscholastic sports could benefit Kentucky high schools. The authors concluded that developing a live-streaming platform and interactive website would benefit multiple stakeholders, including parents, student-athletes, sponsors and collegiate coaches and recruiters.
Gdovka and Chen authored “Collegiate Athletic Fans Perception of the Use of Social Media in Marketing,” published in 2021 in the Kentucky Journal of Undergraduate Scholarship. This article examines how collegiate athletic spectators find information. The study concluded that spectators rely much more on social media and word-of-mouth than a school’s athletics website.
Both Gdovka and Hall were participants in MSU’s Undergraduate Research Fellowship Program. Gdovka said she gained a lot from the experience and hopes her work inspires future Eagles.
“I am very honored to see my research published! To finally see it all come together in writing and for others to learn about what Dr. Chen and I have worked so hard on the past couple of years is very rewarding,” Gdovka said. “I hope my research inspires others to do an undergrad fellowship about something they are passionate about, and I also hope it assists someone who wants to grow the use of Social Media in College Athletics.”
To view the article by Chen and Gdovka, visit www.encompass.eku.edu/kjus/vol5/iss1/8.
To read the article by Chen, Gdovka, Hall and Street, visit www.digitalcommons.kennesaw.edu/amj/vol10/iss1/5.